What's the difference? From my experience I know that it's often mixed and used as substitutes. BUT... they mean something totally different! If you would like to check with me what these two words really mean - just watch my video.

Do you like action? You have an idea and you like to follow it. And maybe see the results immediately? But hey…it’s rarely like this fairy tale! Co-discover with my 3 universal checkpoints to be sure that you are doing the right thing. Before you start the whole project machine in your company.

You have a new idea and the next step at your company is to prepare slides? But hey, you have innovating idea so why not to present it in more unusual way? Today I will show 3 ways in which you can do it. So next time even before presenting your idea you will make an impression on your audience.

You have a good idea for a new product, service or organisational improvement? But you also know that on the other side of the table there are coworkers who have different and maybe incorrect way of thinking of innovation? Today I will help you to change it. So when you will present your idea you will not have to go against myths of innovation.

When I was responsible for products I couldn't just change products especially the ones which were the most important for our sale. But I knew that these products by themselves are not attractive any more. I was trying to show to others - especially sales people what we could add - like a new service or additional product. I wasn't always successful. I understood that I was missing a glue between what we had in our offer and what I was proposing. I discovered a method called Third Way.

When we hear something new about our competition we sometimes feel stressed - what did they launch? Do our clients go to them? What will our business partners do? Rarely do we look at competition as a friend who helps us to be more creative. So today I decided to share with you 4 tips to be more creative THANKS to the competition.

Usually I bring the perspective of a company that there is already for some time on the market. Probably it’s coming from my experience where I was responsible for launching new products. But today I would like to give a start up perspective and I hope “helping hand”. What I have learned from the moment I set up Know.How.Match. and what I would like to know beforehand.

In the last two years probably every company was thinking about entering e-commerce who didn’t do it before. It is also believed that every company can do it. But how many companies do we see that struggle to be successful in e-commerce? And not to treat it as a nice add-on to their current operations. One could say - they don’t have the right technology or they don’t understand how to sell online.

You might think that it is a rhetorical question but it’s not. I would like to share with you some of the insights that would help you to distinguish approaches to these two types of innovations.

During my episodes I use phrases like “sustaining innovation” or “disruptive innovation”. But I haven’t made a clear distinction between them and how it is important when we are thinking about launching a new product.

Here I would like to go deeper and explain why understanding different cost structures in different value networks helps you to be successful. Especially when you are launching a new product or service. The definition of a value network goes beyond the attributes of the physical product. It also entails a certain cost structure.

When a new product doesn’t work as it was supposed to, discussions start - the product is not good as competition, we don’t have the right marketing, no one is interested as planned in the product. The bottom line of such discussions usually is - the product is wrong. Is it?

What can happen if you always listen to your clients? Let's come back to value network concept and look at it as a journey. What can happen along the way? How you can react to others?

For the first episode, I chose a quote from Professor Clayton Christensen of Harvard Business School: "Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake". I introduce the idea of a value network and explain why it's so crucial for the successful growth of your business.