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Co-discover with me how WE can innovate better and prepare our business for the future!

I bring you inspiring concepts or insights so you can codiscover with me how companies can innovate better and prepare themselves for a brighter future. I share with you ideas which made me rethink my perspective and challenge what I know about growing a sustainable company. And, for me, make more sense than what is said in the mainstream. 

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Know.How.Match. Podcast Episode 2

Episode 12 / HOW TO PRESENT YOUR INNOVATIVE IDEA WITHOUT POWERPOINT?

You have a new idea and the next step at your company is to prepare slides? But hey, you have innovating idea so why not to present it in more unusual way? Today I will show 3 ways in which you can do it. So next time even before presenting your idea you will make an impression on your audience.

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Know.How.Match. Podcast Episode 2

Episode 11 / 3 MYTHS OF INNOVATION AND HOW TO DISARM THEM?

You have a good idea for a new product, service or organisational improvement? But you also know that on the other side of the table there are coworkers who have different and maybe incorrect way of thinking of innovation? Today I will help you to change it. So when you will present your idea you will not have to go against myths of innovation.

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Know.How.Match. Podcast Episode 2

Episode 10 / How can you build STRONG SYNERGY?

When I was responsible for products I couldn't just change products especially the ones which were the most important for our sale. But I knew that these products by themselves are not attractive any more. I was trying to show to others - especially sales people what we could add - like a new service or additional product. I wasn't always successful. I understood that I was missing a glue between what we had in our offer and what I was proposing. I discovered a method called Third Way.

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Know.How.Match. Podcast Episode 2

Episode 9 / 4 Ways to grow your creativity

When we hear something new about our competition we sometimes feel stressed - what did they launch? Do our clients go to them? What will our business partners do? Rarely do we look at competition as a friend who helps us to be more creative. So today I decided to share with you 4 tips to be more creative THANKS to the competition.

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Know.How.Match. Podcast Episode 2

Episode 8 / How I improved my start-up in one day

Usually I bring the perspective of a company that there is already for some time on the market. Probably it’s coming from my experience where I was responsible for launching new products. But today I would like to give a start up perspective and I hope “helping hand”. What I have learned from the moment I set up Know.How.Match. and what I would like to know beforehand.

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Know.How.Match. Podcast Episode 2

Episode 7 / The Ugly Truth About E-COMMERCE?

In the last two years probably every company was thinking about entering e-commerce who didn’t do it before. It is also believed that every company can do it. But how many companies do we see that struggle to be successful in e-commerce? And not to treat it as a nice add-on to their current operations. One could say - they don’t have the right technology or they don’t understand how to sell online.

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Know.How.Match. Podcast Episode 2

Episode 6 / Who is better at what?

You might think that it is a rhetorical question but it’s not. I would like to share with you some of the insights that would help you to distinguish approaches to these two types of innovations.

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Know.How.Match. Podcast Episode 2

Episode 5 / Sustaining or disruptive?

During my episodes I use phrases like “sustaining innovation” or “disruptive innovation”. But I haven’t made a clear distinction between them and how it is important when we are thinking about launching a new product.

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Know.How.Match. Podcast Episode 2

Episode 4 / Cost structure

Here I would like to go deeper and explain why understanding different cost structures in different value networks helps you to be successful. Especially when you are launching a new product or service. The definition of a value network goes beyond the attributes of the physical product. It also entails a certain cost structure.

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Know.How.Match. Podcast Episode 2

Episode 3 / Our latest product isn't selling

When a new product doesn’t work as it was supposed to, discussions start - the product is not good as competition, we don’t have the right marketing, no one is interested as planned in the product. The bottom line of such discussions usually is - the product is wrong. Is it?

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Know.How.Match. Podcast Episode 2

Episode 2 / Value network 2

What can happen if you always listen to your clients? Let's come back to value network concept and look at it as a journey. What can happen along the way? How you can react to others?

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Know.How.Match. Podcast Episode 1

Episode 1/ Value network 1

For the first episode, I chose a quote from Professor Clayton Christensen of Harvard Business School: "Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake". I introduce the idea of a value network and explain why it's so crucial for the successful growth of your business.

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