Each week I’ll bring you inspiring concepts or insights so you can codiscover with me how companies can better innovate and prepare themselves for a brighter future. I’ll share with you ideas which made me rethink my perspective and challenge what I know about growing a sustainable company.
And, for me, make more sense than what is said in the mainstream.
For the first episode, I chose a quote from Professor Clayton Christensen of Harvard Business School: "Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake". I introduce the idea of a value network and explain why it's so crucial for the successful growth of your business.
What can happen if you always listen to your clients? Let's come back to value network concept and look at it as a journey. What can happen along the way? How you can react to others?
When a new product doesn’t work as it was supposed to, discussions start - the product is not good as competition, we don’t have the right marketing, no one is interested as planned in the product. The bottom line of such discussions usually is - the product is wrong. Is it?
Here I would like to go deeper and explain why understanding different cost structures in different value networks helps you to be successful. Especially when you are launching a new product or service. The definition of a value network goes beyond the attributes of the physical product. It also entails a certain cost structure.
During my episodes I use phrases like “sustaining innovation” or “disruptive innovation”. But I haven’t made a clear distinction between them and how it is important when we are thinking about launching a new product.